Brands in translation: Are Arab consumers oversensitive wimps?

Thursday, 01 July 2010 14:18 Written by 360east.com 0 Comments

Can someone please explain this to me: brands and slogans that totally loose their edge when introduced into Arab markets. Here are three examples: I bought this shaving cream the other day. The tagline/product identifier say “Cool Kick” in English. The Arabic translates into “Cool Touch”. Oh how soft and nice! Arab men can’t take a kick.. They [...]

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